Once upon a time when you published a book that was about it. Maybe you’d do a few luncheons in your home town and make an appearance at the local library, but unless you were famous not much else happened.
Now you have not only all the marketing whore stuff I’ve been going on and on about for the past month, but you also have book trailers. They’re just like movie trailers but shorter. Rob Daly (www.robertdaly.org), my friend and student, writer, artist, photographer and Mac genius, shot this trailer for A Year of Writing Dangerously. The opening title I wrote on the cement of the parking lot next to my house, and all the hands in the video belong to friends who came to his birthday party last spring.
Rob also did the trailer for Cherished – which originally was going to have shots of me bounding across the sand at the beach with my dog Nelson, and then me telling how the antholgy came about. My idea – and one of the worst ones I ever had. It was unbelievably boring and ridiculous. In the end we just used photographs of some of the writers and animals in the book and about four lines of text. It worked and you can see it here… (FYI: click on YouTube in the right hand corner for a bigger view of trailer.)